The Principles of design

UNITY is the appearance or condition of oneness. In design, unitydescribes the feeling that all the elements in a work belong together and make up a coherent and harmonious whole. When a work of art hasunity, we feel that any change would diminish its quality. Variety, on the other hand, provides diversity.
UNITY
is the appearance or condition of oneness. In design, unitydescribes the feeling that all the elements in a work belong together and make up a coherent and harmonious whole. When a work of art hasunity, we feel that any change would diminish its quality. Variety, on the other hand, provides diversity.
REPETITION Repetition refers to one object or shape repeated; pattern is a combination of elements or shapes repeated in a recurring and regular arrangement; rhythm–is a combination of elements repeated, but with variations.
REPETITION
Repetition refers to one object or shape repeated; pattern is a combination of elements or shapes repeated in a recurring and regular arrangement; rhythm–is a combination of elements repeated, but with variations.
HARMONY Harmony in design is the visually satisfying effect of combining similar, related elements. eg. adjacent colors on the color wheel, similar shapes etc.
HARMONY
Harmony in design is the visually satisfying effect of combining similar, related elements. eg. adjacent colors on the color wheel, similar shapes etc.
GRADATION Gradation of size and direction produce linear perspective. Gradation of of colour from warm to cool and tone from dark to light produce aerial perspective. Gradation can add interest and movement to a shape. A gradation from dark to light will cause the eye to move along a shape.
GRADATION
Gradation of size and direction produce linear perspective. Gradation of of colour from warm to cool and tone from dark to light produce aerial perspective. Gradation can add interest and movement to a shape. A gradation from dark to light will cause the eye to move along a shape.
CONTRAST Contrast is the juxtaposition of opposing elements eg. opposite colours on the colour wheel – red / green, blue / orange etc. Contrast in tone or value – light / dark. Contrast in direction – horizontal / vertical. The major contrast in a painting should be located at the center of interest. Too much contrast scattered throughout a painting can destroy unity and make a work difficult to look at. Unless a feeling of chaos and confusion are what you are seeking, it is a good idea to carefully consider where to place your areas of maximum contrast.
CONTRAST
Contrast is the juxtaposition of opposing elements eg. opposite colours on the colour wheel – red / green, blue / orange etc. Contrast in tone or value – light / dark. Contrast in direction – horizontal / vertical.
The major contrast in a painting should be located at the center of interest. Too much contrast scattered throughout a painting can destroy unity and make a work difficult to look at. Unless a feeling of chaos and confusion are what you are seeking, it is a good idea to carefully consider where to place your areas of maximum contrast.
BALANCE refers to the sense of distribution of perceived visual weights that offset one another. We feel more comfortable–and therefore find it more pleasing–when the parts of an artwork seem to balance each other.
BALANCE
refers to the sense of distribution of perceived visual weights that offset one another. We feel more comfortable–and therefore find it more pleasing–when the parts of an artwork seem to balance each other.
DOMINANCE Dominance in a piece of art means that an object or color stands out in relation to the painting, picture, etc. colors that contrast or large objects tend to dominate the picture, and therefore is what your eye is naturally drawn to. An example would be a yellow square surrounded by a larger purple square.
DOMINANCE
Dominance in a piece of art means that an object or color stands out in relation to the painting, picture, etc. colors that contrast or large objects tend to dominate the picture, and therefore is what your eye is naturally drawn to. An example would be a yellow square surrounded by a larger purple square.

elements of design

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LINE Line can be considered in two ways. The linear marks made with a pen or brush or the edge created when two shapes meet.
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SHAPE A shape is a self contained defined area of geometric or organic form. A positive shape in a painting automatically creates a negative shape.
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DIRECTION All lines have direction – Horizontal, Vertical or Oblique. Horizontal suggests calmness, stability and tranquillity. Vertical gives a feeling of balance, formality and alertness. Oblique suggests movement and action
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SIZE Size is simply the relationship of the area occupied by one shape to that of another.
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TEXTURE Texture is the surface quality of a shape – rough, smooth, soft hard glossy etc. Texture can be physical (tactile) or visual.
wheel_of_fates_by_tetronix-d5hqv4z
COLOR Color is the element of art that is produced when light, striking an object, is reflected back to the eye. There are three properties to color. The first is hue, which simply means the name we give to a color (red, yellow,blue, green, etc.). The second property is intensity, which refers to the vividness of the color.
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VALUE Value is the lightness or darkness of a colour. Value is also called Tone

definitions

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LINE Line can be considered in two ways. The linear marks made with a pen or brush or the edge created when two shapes meet.
imgres
SHAPE A shape is a self contained defined area of geometric or organic form. A positive shape in a painting automatically creates a negative shape.
imgres-1
DIRECTION All lines have direction – Horizontal, Vertical or Oblique. Horizontal suggests calmness, stability and tranquillity. Vertical gives a feeling of balance, formality and alertness. Oblique suggests movement and action
images-7
SIZE Size is simply the relationship of the area occupied by one shape to that of another.
images-8
TEXTURE Texture is the surface quality of a shape – rough, smooth, soft hard glossy etc. Texture can be physical (tactile) or visual.
wheel_of_fates_by_tetronix-d5hqv4z
COLOR Color is the element of art that is produced when light, striking an object, is reflected back to the eye. There are three properties to color. The first is hue, which simply means the name we give to a color (red, yellow,blue, green, etc.). The second property is intensity, which refers to the vividness of the color.
imgres-2
VALUE Value is the lightness or darkness of a colour. Value is also called Tone